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Montreal, September 17, 2008 – Transcontinental Inc.
is pleased to announce that Transcontinental Custom Communications
has been awarded a multi-year contract by Canada Post to publish
smartmoves™ – The Guide for your new
home, its existing magazine for Canadian moving households.
Transcontinental Custom Communications will be handling all
of the creative design, editorial content, printing, distribution,
and fulfillment of smartmoves magazine.
Canada Post’s Change of Address service is the basis
for the smartmoves program and the smartmoves
magazine. The smartmoves program is a highly targeted and
cost effective advertising program offering organizations
innovative ways to stay connected with Canadian moving households.
The magazine offers insightful information and practical guidance
to help make settling into a new home more enjoyable.
The 52-page, digest-sized magazine is published three times
per year and mailed weekly with an annual distribution of
approximately 1.1 million copies. Businesses have the
opportunity to reach moving households with national and regional
outserts, polybagged in every edition. In compliance with
Canada Post’s mandate to find eco-friendly options,
Transcontinental Custom Communications is printing future
editions of the magazine on 100% recycled paper.
“As a complement to the Change of Address service,
smartmoves magazine is a great value to Canadians who’ve
just moved,” said Tim Skelly, Director of Product Management,
Canada Post. “We’re looking forward to Transcontinental
Custom Communications providing us with best-in-class branded
content for the magazine as well as the expertise to help
us further develop our integrated marketing strategies.”
A complete redesign of the smartmoves magazine is
scheduled to be released for the Winter 2009 edition.
“Transcontinental is very proud to be working with
Canada Post to take this successful program to the next level,”
said Stéphane Gagné, Vice President, Business
Development of Transcontinental Media and Director of Transcontinental
Custom Communications. “Our expertise in custom publishing
and our ability to provide an integrated media solution unlock
the full potential of this exciting program, delivering the
best product to our client.”
About Transcontinental Custom Communications
Transcontinental Custom Communications is a joint
venture between Transcontinental Media and Seven Squared,
the award-winning custom publishing agency from the UK. Transcontinental
Custom Communications specializes in custom publishing services
for clients in Canada and the United States. Custom publishing
involves strategic and creative services that achieve a company’s
marketing objectives. Unique branded content is delivered
to customers using print or digital channels.
About Canada Post
Canada Post delivers over 11 billion pieces
of mail each year to 14 million destinations. Its 60,000
employees and 6,600 post offices form the largest retail network
in the country serving 32 million Canadians and over
1 million businesses and public institutions from coast
to coast to coast. In 2007, net income for Canada Post and
its affiliates, which include Purolator Courier Ltd., Progistix-Solutions
Inc. and Innovapost (jointly owned by Canada Post and CGI),
was CDN$54 million on revenues of CDN$ 7.5 billion.
Canada Post is a world leader, providing innovative physical
and electronic delivery solutions, creating value for their
customers, employees and Canadians. Website: http://www.canadapost.ca.
* smartmoves™ is a trade mark of Canada Post
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