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Toronto, November 21, 2008 – Transcontinental
Inc.’s recently formed Marketing Communications Sector
won a total of seven awards at the 2008 Pearl Awards, the
North American competition which recognizes excellence in
content, design, digital and strategy in custom publishing.
Transcontinental Custom Communications and Redwood Custom
Communications are both subsidiaries of Transcontinental’s
Marketing Communications Sector.
“We are thrilled to be recognized for our creativity
in custom communications and branded content to maximize our
customers' reach to their target audience,” said François
Olivier, President and Chief Executive Officer, Transcontinental
Inc. “Creativity, client service and strategic thinking
are the hallmarks of our new Marketing Communications Sector,
and we are excited by this early recognition for the work
we do.”
Transcontinental Custom Communications was recognized in
the Editorial, Design and Strategy categories. Look Good
Feel Better, published on behalf of the charity of the
same name, was awarded gold for Excellence in Editorial, Best
Feature Article and bronze for Excellence in Strategy, Best
Achievement in Corporate Objectives. Shine magazine,
published on behalf of Dove, earned a silver award for Excellence
in Strategy, Best Tie-In with a Corporate Integrated Marketing
Campaign and bronze for Excellence in Design, Best Overall
Design.
Redwood Custom Communications took home three awards in
the Design category. For its client Mazda Canada Inc., it
won a silver award for Best Opening Spread. Redwood also took
home bronze awards for the following: Best New Magazine for
Ridgetop Communications’ Seasons and Best Use
of Illustration for Sears Canada’s New Outlook.
Organized by the Custom Publishing Council, the Pearl Awards
received 614 entries, representing 70 companies in six countries.
About Transcontinental Marketing Communications
Transcontinental Marketing Communications is at
the forefront of the newest trends in marketing communications
and innovative solutions for reaching consumers. In addition
to offering one-to-one advertising services and marketing
products using new communications platforms, it also encompasses
Transcontinental's activities in database analytics, premedia,
email marketing, custom communications, including custom publishing,
and the printing of marketing products. This sector will have
revenues of approximately $400M on an annualized basis. Transcontinental
(TSX: TCL.A, TCL.B) has approximately 15,000 employees in
Canada, the United States and Mexico, and reported revenues
of C$2.3 billion in 2007.
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For information:
Media
Nessa Prendergast
Director, Media Relations
Transcontinental Inc.
Telephone: (514) 954 2809
nessa.prendergast@transcontinental.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: (514) 954 2821
jennifer.mccaughey@transcontinental.ca
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