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Montreal, May 4, 2010 –
Transcontinental is pleased to announce the acquisition of
Montreal-based LIPSO, a leading provider of integrated mobile
solutions, including connectivity, transaction management
(SMS, MMS, etc.) and applications development. As an enhancement
to its marketing communications solutions in new media and
digital platforms, this purchase adds a number of key services
to Transcontinental’s marketing communications offering,
including cell phone bar code reading, mobile couponing in
retail sales, and electronic ticketing in transportation and
entertainment.
“Every day we work with our clients on the analysis,
execution and deployment of their marketing strategies based
on one-to-one marketing and new communication platforms,”
said Christian Trudeau, President of the Marketing Communications
Sector, Transcontinental. “The LIPSO acquisition fits
right in with this approach and makes it possible for us to
create a unique centre of excellence for mobile marketing
solutions. It also confirms our leading position in the delivery
of marketing communications solutions.”
Vivianne Gravel, President of LIPSO, added: “I’m
very happy that our company is now part of a major corporation
like Transcontinental, which will ramp up our development.
This acquisition will keep ownership of LIPSO technology and
its jobs in Canada. It’s exciting news for LIPSO clients
and employees.”
Sophie Hennion, Chief Executive Officer of LIPSO, said:
“This transaction will help LIPSO’s growth in
terms of both products and services development and business
development, in a period of rocketing demand for mobile applications.”
Details on the transaction price and information have not
been released. As of today, the 30 LIPSO employees, Vivianne
Gravel and Sophie Hennion join the approximately 850 employees
in Transcontinental’s Marketing Communications Sector.
About LIPSO
LIPSO (LIPSO Systems Inc.) develops and markets
mobile solutions that facilitate communications and transactions
between organizations and mobile users. LIPSO is Canada’s
leading company in this field and the only technology provider
to play the triple role of system integrator, provider of
mobile transaction connectivity/management (SMS, WAP push,
MMS, etc.) and developer of innovative mobile apps with strong
revenue-generating potential. LIPSO solutions are used by
Rogers Media, CBC/Radio-Canada, Air Canada and Air Miles.
About Transcontinental
The Marketing Communications Sector provides marketing
services and products using new communications platforms supported
by database analytics, premedia, e-flyers, email marketing,
and custom communications. Transcontinental provides printing,
publishing and marketing services that deliver exceptional
value to its clients and provide a unique, integrated platform
for them to reach and retain their target audiences. Transcontinental
is the largest printer in Canada and in Mexico, and fourth-largest
in North America. It is also the country’s leading publisher
of consumer magazines and French-language educational resources,
the second-largest community newspaper publisher, and its
digital platform delivers unique content through more than
120 Web sites. Transcontinental is a growth-oriented company
with a culture of continuous improvement and financial discipline,
whose values, including respect, innovation and integrity,
are central to its operation.
Transcontinental (TSX: TCL.A, TCL.B, TCL.PR.D) has approximately
11,000 employees in Canada, the United States and Mexico,
and reported revenue of C$2.4 billion in 2009. For more information
about the Corporation, please visit www.transcontinental.com.
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For information:
Media
Nessa Prendergast
Director, Media Relations
Transcontinental Inc.
Telephone: 514 954-2809
nessa.prendergast@transcontinental.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: 514 954 2821
jennifer.mccaughey@transcontinental.ca
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