|
Montreal, July 28, 2010 –
Transcontinental is pleased to announce it is providing a
text messaging service for Toronto Transit Commission (TTC)
customers to receive up-to-the-minute arrival times for streetcar
routes. Using their cellphone or other wireless device, transit
riders text the five-digit stop number specific to their stop
to 898882 (TXTTTC) and seconds later, a text message is sent
back to them with the arrival times of upcoming streetcars,
determined by Global Positioning Systems.
This text messaging service to deliver next vehicle arrival
predictions to a mobile device was developed by LIPSO, a leading
mobile solutions provider owned by Transcontinental. In addition
to the TTC, LIPSO has delivered a number of important business
applications for large and well known transportation organizations
in North America and Europe such as Aéroports de Montréal,
Aéroport Nantes Atlantic (France) and Air Canada, as
well as text messaging programs for TransLink, Metro Vancouver’s
regional transportation authority.
“The TTC is the third largest public transit system
in North America servicing some 4.5 million people in the
Greater Toronto Area,” said Christian Trudeau, President,
Marketing Communications Sector, Transcontinental. “We’re
thrilled that the mobile solution we’ve developed allows
the TTC to provide its customers the timely, accurate information
they need to help them get where they want to be.”
Transcontinental’s LIPSO develops and markets mobile
solutions that facilitate communications and transactions
between organizations and mobile users and is Canada’s
leading company in this field. LIPSO is the only technology
provider to play the triple role of system integrator, provider
of mobile transaction connectivity/management (SMS, WAP push,
MMS, etc.) and developer of innovative mobile applications
with strong revenue-generating potential. LIPSO has extensive
knowledge of the telecommunications landscape, mobile handsets
and devices and direct connection to all Canadian carriers;
it also manages and supports the large number of protocols
used by the various wireless carriers in Canada and abroad.
Transcontinental mobile solutions developed by LIPSO are
also used by CBC/Radio-Canada and Groupe Dynamite (Garage
and Dynamite brands), among others.
For more information on the Toronto Transit Commission streetcar
arrival times service, please visit this TTC site.
About Transcontinental
The Marketing Communications Sector provides marketing
services and products using new communications platforms supported
by database analytics, premedia, e-flyers, email marketing,
and custom communications. Transcontinental provides printing,
publishing and marketing services that deliver exceptional
value to its clients and provide a unique, integrated platform
for them to reach and retain their target audiences. Transcontinental
is the largest printer in Canada and in Mexico, and fourth-largest
in North America. It is also the country's leading publisher
of consumer magazines and French-language educational resources,
the second-largest community newspaper publisher, and its
digital platform delivers unique content through more than
120 Web sites. Transcontinental is a growth-oriented company
with a culture of continuous improvement and financial discipline,
whose values, including respect, innovation and integrity,
are central to its operation.
- 30 -
For information:
Media
Nessa Prendergast
Director, Media Relations
Transcontinental Inc.
Telephone: 514 954-2809
nessa.prendergast@transcontinental.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: 514 954 2821
jennifer.mccaughey@transcontinental.ca
|
