| It’s out! On March 19,
Transcontinental Media launched the first-ever Quebec bookzine:
PREMIUM – the business intelligence magazine.
Appearing every two months, this high-end innovative product
combines the best of a magazine and book. It also adds a unique
perspective to the Les Affairs Group portfolio of business-oriented
publications, which includes the weekly Les Affaires,
Affaires Plus magazine and the LesAffaires.com
portal. The first issue of March-April has 92 pages.
PREMIUM is a cutting-edge product targeted to middle
and senior business executives in Quebec, as well as up-and-coming
managers and anyone interested in management. Each issue will
contain French adaptations of feature articles from respected
publications such as Harvard Business Review, Strategy+Business,
Rotman Magazine and MIT Sloan Management Review, with
commentaries by Quebec leaders and experts. Original articles
by Quebec executives and reviews of recent books on business
round out the mix.
Jean Paré, head of Transcontinental Books is PREMIUM’s
publisher. “I have published over 350 books on management
since 1994,” he says. “With PREMIUM,
I feel like we’re launching several books in one product.
It's exciting!”
Available on newsstands at more than 300 retail outlets in
Quebec or by print or digital subscription (magazinepremium.com),
PREMIUM stands out among Quebec periodicals for the
quality of its look and content. |
