| Boucherville, Tuesday, March
23, 2010 – Transcontinental Media is pleased to announce
the launch on April 15 of a brand new weekly paper, the Rive-Sud
Express.ca, as well as the website rivesudexpress.ca,
which will be online as of April 1.
With a circulation of 145,000 copies per week, the new paper
will serve a large section of Montreal’s South Shore:
the three districts of Longueuil (Old Longueuil, Saint-Hubert
and Greenfield Park), plus Brossard and St-Lambert. The new
paper’s website will offer diversified and interactive
content as well as news as it happens.
“Our customers and many local people have been asking
us for a long time to start a weekly paper on Montreal’s
South Shore. We are pleased and proud to be able to offer
South Shore communities a brand new and highly effective media
tool that employs both new technologies and the proven door-to-door
distribution that Publisac has provided for the past 35 years,”
said Serge Lemieux, Transcontinental Media’s Vice President,
Newspaper Division - Québec and Ontario.
The newspaper and rivesudexpress.ca
website will offer communities a new way to get local and
regional information. Readers and web surfers will be invited
to become active news providers by using a variety of platforms,
including Facebook, Twitter and the newspaper’s website
itself, to express themselves. “As we unveil our new
platform, we will set up a real dialogue with the community,
where the focus of attention will definitely be the citizen.
The newspaper will have its own reporters to report on the
news, but the concept of “citizen collaboration”
will be integral to the newspaper and to rivesudexpress.ca
website,” said Mr. Lemieux.
Local management of the project will be handled by two experienced
professionals in the information industry and the local media.
François Laramée will oversee editorial content,
and Jean-François Guénette will be the business
manager.
Mr. Laramée was a reporter and editor in chief of
Le Courrier du Sud for 22 years before becoming communications
director for the City of Longueuil from 2002 to 2010. Mr.
Guénette was manager and publisher of the Brossard
Éclair, the Journal de Saint-Hubert and
the Magazine de Saint-Lambert for 25 years. He has
been involved in the community for a number of years, sitting
on the boards of many South Shore organizations. He was also
the founding president of the Association of Brossard Business
People in 1992. Both men are well known in South Shore communities
and will be able to offer relevant and effective local media
coverage.
In Québec, Transcontinental Media publishes 60 community
papers with a total weekly circulation of more than 2.5 million
free copies delivered to households through its Publisac distribution
network.
About Transcontinental Media
The fourth largest print media group in Canada,
with more than 3,000 employees and annual revenues of $607 million
in 2009, Transcontinental Media is the country’s leading
publisher of consumer magazines and of French-language educational
resources, and the largest publisher of local and regional
newspapers in Eastern Canada. Transcontinental Media publishes
the weekday daily Métro in Montreal. It is also the
leading distributor of door-to-door advertising material in
Quebec, thanks to its famous Publisac. Transcontinental Media
is distinguished by its custom publishing, mailing and email
customized database, which allows users to maintain close
relations with more than 6 million consumers. It also has
more than 120 web sites, attracting more than 4.2 million
unique visitors per month.
Transcontinental Media is a subsidiary of Transcontinental
(TSX: TCL.A, TCL.B, TCL.PR.D), with operations in Canada,
the United States and Mexico, with revenues of $2.4 billion
in 2009.
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For information:
Media
Nancy Bouffard
Communications Director
Transcontinental Media
Phone: 514 392-2091
nancy.bouffard@transcontinental.ca
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