Discover the strength of our outsourcing solutions with the stories of two major customers: The Globe and Mail and La Presse
 

The Globe and Mail


The Globe and Mail and TC Transcontinental Printing Transform Canada's Largest Circulation Newspaper into the Newspaper of the Future

 

TC Transcontinental Printing has more than a decade-long relationship with The Globe and Mail, and now produces approximately 90 percent of the newspaper's total daily circulation in five different locations throughout Canada (Vancouver, Calgary, Toronto, Montreal and Halifax). Both the publisher and TC Transcontinental Printing recognize the importance of adapting to changing market conditions.

Customer Challenge: Redesign the newspaper for a new marketplace

Determined to set an industry leading direction for his print newspaper, Publisher and CEO Phillip Crawley summoned the TC Transcontinental Printing team in 2007. He outlined two fundamental requirements:

  • The option to print four-colour process on every page of the newspaper
  • The ability to reproduce high quality advertisements and editorial pages on magazine-quality coated paper


Solution: Revolutionary hybrid press technology delivered through TC Transcontinental Printing's innovative outsourcing model

TC Transcontinental Printing responded by:

  • Installing hybrid presses in three facilities
  • Upgrading presses in the company's Montreal-area facility
  • Adding UV capabilities and increasing prepress colour capacity in the Halifax plant

Running at high speeds, the hybrid presses are able to print The Globe and Mail within a significantly smaller print window and at the highest quality levels. This allows the publisher to offer advertisers magazine quality reproduction with lead times as short as 24 hours and to take advantage of new innovative stand along glossy products. Case in point, The Globe and Mail started printing a high-end Style Advisor section, which attracts high-end advertisers. In 2011, when they launched the magazine-style section, they printed two of them. Three years later, six Style Advisors sections were published.

In October 2010, The Globe and Mail simultaneously launched redesigns of both its paper and online formats. The print version features a number of important changes including:

  • A bolder, more visual overall presentation
  • 100% full-colour pages with more graphics
  • Use of glossy paper stock for specific sections, including a wrap of the news section, and whiter, brighter paper throughout
  • A new emphasis on lifestyle with a daily, full-colour Globe Life section as well as a Globe Style section published only on Saturdays

Case Study: La Presse


Challenge: to invest or not to invest?

In the late 1990s, La Presse had reached a juncture. Its 40-year-old letterpress equipment had to be replaced if the newspaper was to meet both readers' and advertisers' expectations for more colour, higher quality and more targeted distribution. Management had a choice: either continue to print in-house and commit a huge chunk of capital to new equipment or find an alternative that would fit with the newspaper's long-term development objectives.
 
Solution: a partnering agreement with TC Transcontinental Printing
 
La Presse opted to entrust the printing-side of its business to a company whose primary expertise is printing. Publisher Guy Crevier calls the decision to partner with TC Transcontinental Printing a "bet on quality."
 
In exchange for a long-term contract and guaranteed volumes, TC Transcontinental Printing financed construction of a $100-million, state-of-the-art facility in Montreal to print La Presse.
 
A mere 16 months after construction began, the first copies of La Presse redesigned to make the most of increased colour and quality-rolled off the TC Transcontinental Printing press lines right on schedule.
 
The new TC Transcontinental Printing plant is equipped with the technology that can simultaneously print two 48-broadsheet-page sections at a speed of up to 80,000 copies an hour. This increased speed of production translates into later editorial deadlines and earlier delivery.
 
The plant's participatory management style and flexible team-based structure allow for the greatest production efficiency, quality control and responsiveness to the needs of the publisher.