Discover the strength of our outsourcing solutions with the stories of two major customers: The Globe and Mail and La Presse
The Globe and Mail and TC Transcontinental Printing Transform Canada's Largest Circulation Newspaper into the Newspaper of the Future
TC Transcontinental Printing has more than a decade-long relationship with The Globe and Mail, and now produces approximately 90 percent of the newspaper's total daily circulation in five different locations throughout Canada (Vancouver, Calgary, Toronto, Montreal and Halifax). Both the publisher and TC Transcontinental Printing recognize the importance of adapting to changing market conditions.
Customer Challenge: Redesign the newspaper for a new marketplace
Determined to set an industry leading direction for his print newspaper, Publisher and CEO Phillip Crawley summoned the TC Transcontinental Printing team in 2007. He outlined two fundamental requirements:
- The option to print four-colour process on every page of the newspaper
- The ability to reproduce high quality advertisements and editorial pages on magazine-quality coated paper
Solution: Revolutionary hybrid press technology delivered through TC Transcontinental Printing's innovative outsourcing model
TC Transcontinental Printing responded by:
- Installing hybrid presses in three facilities
- Upgrading presses in the company's Montreal-area facility
- Adding UV capabilities and increasing prepress colour capacity in the Halifax plant
Running at high speeds, the hybrid presses are able to print The Globe and Mail within a significantly smaller print window and at the highest quality levels. This allows the publisher to offer advertisers magazine quality reproduction with lead times as short as 24 hours and to take advantage of new innovative stand along glossy products. Case in point, The Globe and Mail started printing a high-end Style Advisor section, which attracts high-end advertisers. In 2011, when they launched the magazine-style section, they printed two of them. Three years later, six Style Advisors sections were published.
In October 2010, The Globe and Mail simultaneously launched redesigns of both its paper and online formats. The print version features a number of important changes including:
- A bolder, more visual overall presentation
- 100% full-colour pages with more graphics
- Use of glossy paper stock for specific sections, including a wrap of the news section, and whiter, brighter paper throughout
- A new emphasis on lifestyle with a daily, full-colour Globe Life section as well as a Globe Style section published only on Saturdays
The new look of The Globe and Mail allows the publication to attract high-end brands in categories such as cosmetics and fashion that previously allocated little of their advertising budgets to newspapers. The new Globe Style section is such a success that the advertising revenues generated by this section easily provide financial justification for use of the hybrid presses.
By partnering with TC Transcontinental Printing, The Globe and Mail gained:
- Direct access to state-of-the art equipment standardized across all print plants
- Knowledgeable production teams
- Coordinated customer service with seamless communications and best practices sharing
- Consistent quality throughout all Canadian markets
- Innovations generated by the partnership that helped the newspaper remain a profitable, ground-breaking force in the Canadian marketplace
- Widespread North American and international recognition for quality
The strength of The Globe and Mail/TC Transcontinental Printing alliance was especially evident in August 2003. During the largest blackout in North American history, The Globe and Mail was the only newspaper in Toronto to be published and distributed on time.
In terms of international recognition
- The rigorous application process required for membership in the International Newspaper Color Quality Club ensures constant scrutiny and fine-tuning of the three main production variables: equipment, processes and materials
- Six-time membership in the prestigious International Newspaper Color Quality Club (2000-2002, 2002-2004, 2004-2006, 2006-2008, 2008-2010 and 2012-2014)
- Use of World Quality Club as tool for continuous improvement
Case Study: La Presse
Challenge: to invest or not to invest?
- Introduced into the prestigious International Newspaper Color Quality Club (2008-2010, 2010-2012 and 2012-2014)
- Higher quality, increased colour capacity and section size flexibility makes the paper more attractive to readers and advertisers
- Rising ROP colour ad revenues, coupled with growing agency excitement about the potential of newspaper advertising
- Superior insertion capacity and better targeting for zoning programs improves revenue opportunities
- Capability for producing FSIs every day at faster speeds and higher quality
- Full access to the expertise, production efficiencies, ongoing technological investment and backup support of the TC Transcontinental Printing network
- A trusted partner in continuous quality improvement
- Focus on publishing and product development with each partner focusing on its main expertise