Panoramax Delivers Big Results for Uniprix Group

Customer Challenge

In 2012, the Uniprix Group celebrated its 35th anniversary. They naturally wanted to celebrate this important milestone with an impactful event. Their marketing team invited TC Transcontinental Printing to contribute ideas.

Solution

The timing was perfect. TC Transcontinental Printing was developing Panoramax, the largest promotional insert ever produced in Canada. This one-of-a-kind panoramic insert printed 4-colour process on both sides offers unprecedented creative real estate, ranging from 40" x 21" up to an incredible 63.5" x 21", refolded inline to 16" x 10.5".

TC Transcontinental Printing proposed the inaugural use of Panoramax as an exclusive promotional vehicle to announce Uniprix Group's 35th anniversary and to reward customers with special savings. The Uniprix Group quickly accepted the proposal and the two teams worked together to develop three Panoramax campaigns for distribution via Publisac as well as in-store during the fall of 2012. The Panoramax inserts were to replace regular weekly flyers.