You're likely using more colour than ever and, according to information presented by Xerox, here's why:
- Customers pick up a full colour mailer first 55% of the time.
- Colour documents are up to 80% more likely to be read.
- Colour increases comprehension by up to 73%.
- Information is located 70% faster when it's in colour.
- Colour improves brand recognition by up to 80%.
What you need to know is that the range of colours, or colour gamut, which can be reproduced on any device or system differs. The visible colour gamut is largest, while the red, green and blue (RGB) colour gamut of computer devices is next and the cyan, magenta, yellow, black (CMYK) of printing devices and systems is the smallest. What this means is that as each colour gamut narrows, there are fewer colours that can be reproduced accurately from the visual spectrum. So a computer cannot reproduce all the colours you can see visually and a printing device cannot reproduce all the colours that you can see on the computer screen.
The solution is end-to-end colour management systems that incorporate digital cameras, colour scanners, monitors, proofing devices and printing presses. This involves calibrating the inherent physical characteristics of all the hardware used in your colour reproduction stream and keeping it within the expected boundaries. You'll also need to create profiles of each device so that what you see on your screen is possible to reproduce. Your printer can help.
Matching Pantone(R) Colours in CMYK
Some offset presses and most digital presses have 4-colour capabilities only. In those instances, you'll need to create Pantone(R) spot colours in their CMYK equivalents. You'll achieve the greatest accuracy by using a Pantone(R) Colour Bridge guide, which shows the actual Pantone colour and the CMYK blend side-by-side. You may notice that colours with reflex blue in their colour formula do not reproduce well in CMYK. So if one of these colours is a sensitive corporate colour, you'll want to be especially cautious.
To learn more about colour gamuts, contact us.