There are numerous print formats, and you will find below definitions of the most common ones. Which one to choose depends on a variety of factors including the amount of information to be included, the impression you want to make on your audience and your budget.
Digest Format: a generic term used to describe several smaller than conventional sizes for magazines and catalogues. Most often they are approximately 5½" by 8½". Perhaps the most famous digest-size magazine is Reader's Digest and the most famous catalogue is the Avon Products. The size is considered easy to tote and may offer some postage-cost advantages.
Slim Jim Format: a catalogue format that measures up to 6.125" x 11.5" and qualifies for lower "letter" rates from the U.S. Post Office. To qualify, however, they must also be 3 ounces or less and be sealed.
Magazine Format: the most common and economical magazine format is 8 3/8" x 10 7/8", because it best fits most press and bindery equipment with minimal paper waste. The cost per inch for larger and smaller magazine formats is generally higher. This format is also called ''quarter fold'' or ''upright''
Tabloid Format: a size of newspaper page that is approximately 14" high by11" wide, or half the size of a standard broadsheet page.
Broadsheet Format: the most common newspaper format, which is typically 11" to 12" wide and 20" or more in height.
Stepped Format: this can include stitched formats as well as inserts placed in a pocketed folder. On a stitched brochure, each of the four page signatures is a different width but with a common difference (i.e., ½" or 1"). This creates a stepped effect with headings on each of the signature edges.
Square Tab Format: less conventional format that is generally equal in width and in height (ex. 11" x 11").
Oblong Format: less conventional format that has a longer horizontal axis than a vertical one. It is sometimes referred to as landscape format and is popular for coffee-table books, art books and other applications where standing out is a priority.
To learn more about print formats, contact us.