TC Transcontinental
Patrick Brayley is Chief Operating Officer of TC Transcontinental since April 2026. He previously held the role of Senior Vice President, Retail Services and Printing Sector, since 2023, having contributed to the transformation of these activities since he joined TC Transcontinental in 2021. He played a key role in the sector’s strategic repositioning, the launch of raddar™, the reinvented flyer, the integration of acquisitions within the growing in‑store marketing business, and in improving operational performance.
Prior to joining TC Transcontinental, Patrick Brayley worked at Goodfood Market for two years as Vice President where he oversaw the creation of a new business segment. From 2016 to 2019, he worked at McKinsey & Company conducting transformation and M&A mandates in a wide range of industries including retail, consumer packaged goods (CPG) and financial services. He began his career at Evenko, from 2008 to 2016, where he led three divisions: Corporate Development, Sponsorships and Corporate Events.
Patrick Brayley holds a Bachelor of Commerce with a Marketing major from Concordia University and an MBA from McGill University ‑ Desautels Faculty of Management. He enjoys giving back by regularly sharing his professional experience and perspectives with students at McGill University, inspiring the next generation of business leaders.