A responsibly managed product and a flexible and mesurable solution to reach target consumers

Discover our Panier Bleu offer! 

Panier bleu Publisac

In 1978, TC Transcontinental launched its door-to-door flyer distribution activities. Today, we are the leader of flyer distribution in Quebec.

activité économique  Publisac stimulates economic activity: it is an effective marketing vehicle for retailers and a relevant pre-shopping tool for consumers. 

 Publisac is a product that is entirely recyclable: the printed content and the Publisac plastic bag are both 100% recyclable.

personne  Publisac has now become an integral part of the purchasing process for more than 6 million Quebec consumer:  it reaches more than 3.5 million households in Quebec and 5.1 million readers weekly. Its website,, reaches 90,000 unique visitors eager to get more content each month. Also, knowing that 88% of Canadians are proud to get great value for their money and that 80% of Canadians study flyers, promotions and discounts before their shopping trips, Publisac definitely meets consumers' needs and is part of their consumption habits.

Our objective: reach consumers right at their doorstep thanks to a door-to-door distribution.

Our result: increasing of in-store traffic. 


Publisac bonhomme