A 100% recyclable bag

We committed ourselves to better inform citizens about the fact that the Publisac plastic bag is recyclable. We thus launched two 6-week campaigns across Québec (Spring and Fall 2019) that reiterates that the Publisac is a product that is responsibly managed from an environmental standpoint. 

Publisac, it's us.

There are real people behind the Publisac… and thousands of jobs in Québec! That’s the message we want to convey throughout the province of Québec with the aim of showcasing the people who work on making this product a success every day.  

Relevance and value of the Publisac 

TC Transcontinental launched a Publisac advertising campaign across Québec. The campaign highlights the relevance and value of this service. Here are the four advertising executions:

Images

Videos

The Publisac is 100% recyclable:

We care about the forest: 

Good for the economy and for local information:

Allows Quebecers to save money: