Retail marketing today is more dynamic than it has ever been.
It is across a multitude of channels that consumers are exposed to brands and messaging. As a retailer, the key lies in finding the optimal way to connect with your target audience and drive traffic to your brand.
As a long-time trusted partner to many of the largest retailers in Canada, TC Transcontinental has the expertise needed to help its customers engage shoppers through strong brand experiences at home and in store. This knowledge comes in the form of our comprehensive suite of retailer-related services, from premedia, flyer printing and distribution, to in-store marketing and flexible packaging solutions designed to showcase their private labels.
We serve retailers in the food, pharmacy, home improvement, specialty retailer and other categories.
Premedia
We offer retail customers premedia services to help them create powerful campaigns and content for any channel.
Retail flyers
As the largest printer of retail flyers and inserts in Canada, TC Transcontinental is uniquely positioned to help retailers attract, reach and retain consumers. Printed retail flyers deliver results because they are easy to use, save shoppers time and money and can reach specifically targeted audiences cost-effectively.
Flyer distribution
Not only can we print your flyers in a variety of formats, but we also offer a wide range of distribution services. In Québec, Publisac is the undisputed leader in door-to-door flyer distribution reaching more than 3.5 million households. In Canada, through Targeo, our network reaches 14 million households across the country. As a fully integrated partner, we offer national retailers to possibility to reduce their fees by managing their entire flyer program.
In-store marketing
In-store marketing now plays a significant role in the consumer decision-making process. TC Transcontinental creates high impact in-store signage and point-of-purchase marketing products to help retailers attract customer attention in-store. From design and printing all the way to kitting and delivery across retail locations, the result is a consistent brand experience across all your points of sale.
Local advertising campaigns
Thanks to Réseau Sélect, the largest national sales representation house for French-language local newspapers in the country, we are experts in local audiences. We represent all local newspapers in Québec, whether owned by TC Media or other publisher-owners.
Réseau Sélect reaches 6.9 million francophone readers every week, and offers a powerful digital network with 3 million monthly page views.
Packaging
We help retailers draw attention of consumers to their private labels and their supermarket fresh perimeter thanks to high quality graphic design and printing. We produce a range of flexible packaging solutions for retail customers such as bags, pouches, stretch and shrink films, rollstock and lidding serving a variety of applications, including in-store rotisserie and bakery, as well as fresh produce.
