A flexible and measurable solution to reach target consumers
In 1978, TC Transcontinental launched its door-to-door flyer distribution activities. Today, we are the leader of flyer distribution in Quebec.
Publisac has now become an integral part of the purchasing process for more than 6 million Quebec consumers. It reaches more than 3.5 million households in Quebec and 5.1 million readers weekly. Its website, publisac.ca, reaches 90,000 unique visitors1 eager to get more content each month. Also, knowing that 88% of Canadians are proud to get great value for their money and that 80% of Canadians study flyers, promotions and discounts before their shopping trips, Publisac definitely meets consumers' needs and is part of their consumption habits.2
Discover our new bag made of 100% recycled plastic -> here
Launch of ilovemypublisac.ca microsite
TC Transcontinental launches the Ilovemypublisac.ca microsite in order to provide the Québec population with a wealth of information highlighting the utility, relevance and value of the Publisac, as well as a platform to express its support for this door-to-door distribution service which has been successful for almost 40 years. Show your support here!
Relevance and value of the Publisac
TC Transcontinental launched a Publisac advertising campaign across Québec. The campaign highlights the relevance and value of this service. Here are the four advertising executions:
- *This content is available in French only.
*This content is available in French only.
The Publisac is 100% recyclable:
We care about the forest :
Good for the economy and for local information:
Allows Quebecers to save money:
A proven network
Our objective: reach consumers right at their doorstep thanks to a door-to-door distribution.
Our result: increasing of in-store traffic.
The strength of Publisac also relies on its complete specialized products offering that allows to better target and better reach your audience. Our offer is personalized, flexible and tailored to your needs, whether they are for 5,000 or 5 million copies. Discover our door-to-door solutions here.
"The exceptional success of our advertising campaign has earned us the recognition of Milwaukee Canada's most outstanding mid-year event for the sale of its product line. Publisac greatly contributed to the success of this day at our Saint-Jérôme branch. Cloumatic appreciates the expertise and professionalism of your dynamic team, more particularly when it comes to the reliability of the Publisac network as well as its efficiency. Both of which allowed us to attract so many consumers! Thank you to the whole team!"
Vice President - Cloumatic Saint-Jérôme
Customer service: 1 888 999-2272
> Contact us to know more about our services or visit publisac.ca.
1 Source: Google Analytics – February 2018
2 Source: BrandSpark Canadian Shopper Study, October 2017